Mótarspeed Apparel Brand

Mótarspeed is a premium apparel brand targeting the auto enthuisiast market. The brand wanted an “action sports” feel mixed with the premium taste most auto enthuisiasts demand. The project consisted of the main brand, several additional targeted logos and marks as well as a website and apparel designs. The brand also sponsors various racing acitivities so designing race car liveries and branded driving gear is also part of the ongoing project.